Cheap electric vehicles from China are already pushing into Europe, undercutting one of the region’s biggest industries. BYD Co., which overtook Tesla Inc. last year to become the biggest global EV maker, is about to raise the stakes.
The Chinese manufacturer last month announced plans to introduce its Seagull hatchback in Europe next year, which offers premium features like cruise control and wireless phone charging but sells for less than $10,000 in China. Even after tariffs and modifications to meet European standards, BYD executives have pledged to sell the Seagull for less than €20,000 ($21,500) on the continent.
The Chinese manufacturer last month announced plans to introduce its Seagull hatchback in Europe next year, which offers premium features like cruise control and wireless phone charging but sells for less than $10,000 in China. Even after tariffs and modifications to meet European standards, BYD executives have pledged to sell the Seagull for less than €20,000 ($21,500) on the continent.