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Sunplus sees uneven recovery: auto orders rebound, consumer chips under strain

Sunplus Group warned that the consumer electronics slump and rising competition from Chinese chipmakers will cloud its outlook for the second half of 2025. The Taiwan-based IC design company, parent of Generalplus and Sunplus Innovation Technology, expects automotive chip orders and AI-driven products to support growth but cautioned that tariffs and broader macroeconomic risks could still limit momentum.