SanDisk is spearheading a fresh round of NAND flash price hikes, issuing an exclusive notice of a 10% increase across all channels and consumer products starting September 4. The decision comes as supply tightens and demand from AI servers and enterprise storage accelerates. Industry sources told DIGITIMES Asia this marks the opening salvo in a new pricing cycle, with rival chipmakers widely expected to follow. SanDisk said further adjustments are under review for the coming quarters.