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Qualcomm balances AI PC tech and user experience, cites Apple as WoA ecosystem cornerstone

Qualcomm has launched its new Snapdragon X2 Elite PC chip platform in 2025, aiming to expand its reach in the AI PC market. Mandar Deshpande, senior director of product management at Qualcomm, said during an interview that beyond advancing core CPU, GPU, and NPU technologies, the company places greater emphasis on delivering superior consumer experiences.