CES 2026 has kicked off amid severe DRAM supply constraints that are driving up PC end-user costs. Phison is promoting its exclusive aiDAPTIV solution, combined with integrated GPU (iGPU) technology to power new AI PCs. Due to cost and supply limitations in PC applications, end users may have to downgrade DRAM specifications. Phison’s AI solid-state drive (SSD) solution compensates for performance loss, effectively upgrading systems into AI-capable PCs. At least five PC brands have reportedly partnered with Phison, which plans “strategic supply” support to meet their storage demands.