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ASUS chairman lays out ‘All In AI’ strategy under global trade headwinds

At its year-end celebration on January 16, ASUS held a confident tone amid a turbulent global outlook. Jonney Shih, the company’s chairman, told employees that despite mounting uncertainty from international tariffs and geopolitical tensions heading into 2025, the company had delivered what he described as a “solid report card,” crediting strong execution and organizational cohesion.