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The ASIC server wars begin as Nvidia squeezes the margins

ASIC servers are emerging as the most closely watched segment of the server supply chain heading into 2026. Nvidia remains the dominant force in AI servers and continues to ship the largest volumes of GPU-based systems. However, as Nvidia tightens its control over the supply chain through high server prices and increasingly standardized specifications, gross margins across the ecosystem are coming under pressure. Competition for ASIC server orders is intensifying as suppliers seek to protect and improve profitability.