According to a recent report from Counterpoint Research, the Apple iPhone 16 finished 2025 as the world’s best-selling smartphone, topping global sales ahead of all other models. The iPhone 16’s strong performance capped a remarkable year for Apple, which claimed seven out of the top ten best-selling smartphone models worldwide. Only Samsung’s devices filled the remaining three positions, underscoring a duopoly at the top of the market that has held steady for several years.