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PX Mart’s bigger ESL bet could accelerate Taiwan’s retail digitization and ease staffing pressures

PX Mart, Taiwan’s retail leader, is accelerating its electronic shelf label (ESL) deployment, raising its investment from NT$3-4 billion (US$95-127 million) and shortening the rollout from three years to 2.5 years to achieve nationwide coverage by June 2028. The company frames the move as part of a broader push toward smart retail.