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China launches 2026 NEV rural promotion campaign to accelerate EV expansion into county-level markets

China’s Ministry of Industry and Information Technology (MIIT), Ministry of Commerce, and three other government departments announced on June 18 the launch of a new round of the 2026 New Energy Vehicle (NEV) rural promotion campaign. Through measures including vehicle trade-in programs, charging and battery-swapping infrastructure development, and tax incentives, the initiative aims to further stimulate the replacement of gasoline vehicles and EV consumption in county-level administrative regions and rural towns.