When Apple abandoned Project Titan, automotive supply chain insiders predicted the tech giant wouldn’t bow out of the smart vehicle market entirely; it would simply approach the market from a different angle. Judging by its recent collaboration with Ford Motor, Apple is pivoting toward software-layer integration and vehicle systems, a move that may represent a preview of the playbook CEO John Ternus will execute.
Commentary: Apple shifts to smart vehicle software layer as Ternus era arrives
04
Sep