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Analysis: Tariff talks spark fears of low-cost imports and origin washing in Taiwan auto sector

Taiwan’s Trade Representative Jen-ni Jenny confirmed that ongoing Taiwan-US trade negotiations have reached a critical point, with the US explicitly pressing for “full market access” for American-made vehicles and advocating that Taiwan adopt a “zero tariff” policy. This development, intended to establish parity in the Taiwan-US trade relationship, has sparked unease within Taiwan’s domestic automotive sector about its future viability.