Apple is facing significant challenges in China, where its smartphone sales have been hit hard. Despite the launch of the iPhone 16 series in October 2024, the brand is under increasing pressure from domestic competitors. While Apple still managed to secure nearly 20% of China’s market in October, this is a far cry from its previous dominance. Industry experts forecast that upcoming premium releases, such as Huawei’s Mate 70, along with AI-driven devices from Oppo, Xiaomi, and Vivo, will further erode iPhone sales.