A looming 32% reciprocal tariff from the US on Taiwan is set to reverberate through the memory module industry, with consumer electronics demand likely to bear the brunt. Industry insiders report that US distributors, constrained by lean inventories and depleted low-cost stockpiles, are scrambling to shore up supplies. Upstream memory manufacturers continue to push for price hikes, but the looming tariff costs may precipitate a decline in overall demand, potentially upending the anticipated supply constraints in the latter half of the year.

The sudden imposition of hefty tariffs by the US has caught Taiwanese manufacturers off guard, particularly those who have recently shifted production capacity to Southeast Asia. Thailand and Vietnam have been hit with tariffs as high as 37% and 46%. With 2025 marking the peak of new PCB production capacity expansion in Thailand, this tariff news has shaken the industry.

The tariff strategy of US President Donald Trump has taken another sharp turn, delaying implementation by 90 days and reducing tariffs for most countries to 10%. However, his 25% auto tariffs remain unchanged, along with the 25% tariff on auto parts set for May 3, 2025.