Both major SoC players, Qualcomm and MediaTek, have maintained an optimistic outlook since the beginning of the year. Apple, which initially projected lower sales for 2024, has sparked significant user interest following the unveiling of Apple Intelligence at WWDC. This has led Apple to revise its earlier estimates, adopt a more positive stance, and place additional chip orders.

SK Hynix, the South Korean memory giant, is ramping up its recruitment of system semiconductor experts, especially targeting staff from Samsung Foundry and IC design, according to Korean media reports. The company is seeking relevant talents to improve the performance of HBM4, the sixth-generation high-bandwidth memory (HBM) set for mass production in 2025, as well as to advance the development of 3D DRAM and processor-in-memory (PIM) technologies.

Samsung Electronics held its Galaxy Unpacked 2024 event on the evening of July 10 in Paris, France. The company introduced its new generation of foldable phones, the Galaxy Z Fold 6 and Flip 6 series, new smartwatches Galaxy Watch Ultra and Galaxy Watch 7, and true wireless earbuds Galaxy Buds 3 Pro and Galaxy Buds 3. Samsung aims to create a brand-new mobile ecosystem through the “AI For All” concept, enhancing operational performance and providing consumers with a better mobile experience.