The recent earnings call from TSMC conveyed an optimistic message. However, downstream brand manufacturers are adopting a more cautious stance regarding future market demand changes. Brand manufacturers believe that the US-China tariff war will disrupt supply chains, and any additional costs incurred from relocation will not only be shared across the supply chain but also reflected in the end market, potentially affecting consumer purchasing power.

The intensity of the US-China tariff and trade conflict continues to rise, with both nations facing increasing pressure. While the electronics supply chain has a brief respite with a 90-day tariff exemption, other industries are already experiencing the collateral effects of this escalating trade war.

Taiwanese industries are increasingly feeling the effects of US tariff policies, primarily aimed at China, as disruptions spread across manufacturing exports, customs processes, and e-commerce platforms. At a recent joint press event hosted by CTBC Bank, SAP, and IBM, experts highlighted growing concerns over supply chain instability and rising operational costs.