Richard Yu, chairman of both Huawei’s Consumer Business Group and Intelligent Automotive Solution Business Unit (BU), is actively forging a new path for Huawei’s “Harmony Intelligent Mobility Alliance” (HIMA). Over the past month, he has personally led three launch events to boost brand recognition and drive sales.
Can Huawei’s multi-brand HIMA strategy shift gears and conquer the automotive market beyond Aito?
09
Oct