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Can Huawei’s multi-brand HIMA strategy shift gears and conquer the automotive market beyond Aito?

Richard Yu, chairman of both Huawei’s Consumer Business Group and Intelligent Automotive Solution Business Unit (BU), is actively forging a new path for Huawei’s “Harmony Intelligent Mobility Alliance” (HIMA). Over the past month, he has personally led three launch events to boost brand recognition and drive sales.