Tesla Inc. is changing its marketing approach in China as fierce competition from domestic rivals and uneven demand puts its growth plans in the world’s biggest electric-car market at risk.

With Foxconn’s latest announcement to invite Shang-Yi Chiang, TSMC veteran and former SMIC executive, as the chief strategy officer of its semiconductor group, some in the industry perceive the decision more driven by Foxconn’s need for brand recognition, network expansion and overall strategic guidance, rather than the need for a technological upgrade, especially when there remains a significant gap between TSMC and Foxconn that can be hard to address in the short term.

LED probing, test and sorting equipment specialist FitTech expects its new offerings for edge-emitting laser diodes and compound semiconductor testing to contribute positively to revenue growth next year.