QIC Inside Investor Relation Series (14): What is financial PR? Some general guidelines for financial PR

The line between PR (Public Relations) and IR (Investor Relations) is getting ever blurrier with the increasing exposure of different media outlets, be it online websites, social media, TV (or online TV), or even radio or podcasts. Nowadays, IR cannot just direct all efforts to institutional investors only. IR generally will need to work with PR (or vice versa) to make sure the i’s dotted and t’s crossed. So there has been a hybrid of both functions such as financial PR.

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