Asus, Microsoft revive Xbox hardware with ROG handheld launch, target 400,000-unit holiday debut

Asus is doubling down on gaming handhelds through a partnership with Microsoft, with plans to launch the ROG Xbox Ally and Xbox Ally X in November and December 2025. Targeting the peak holiday season, Asus has set an initial shipment goal of 400,000 units. Priced between NT$20,000 and NT$29,000 (approx. US$680–990), the new models will be more expensive than the existing ROG Ally.

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