CES 2026 opened on January 6 (Pacific Time), offering not only a snapshot of technology trends but also a clear signal of shifting industry power. Ahead of the show, industry watchers had widely expected Japanese and South Korean brands to scale back. DIGITIMES on-site reporting confirms that Samsung Electronics and SK Group — both major Central Hall exhibitors in 2025 — were absent from the Las Vegas Convention Center (LVCC) this year, with their former prime locations taken over by Chinese companies led by TCL.