Sony Corporation and TCL Technology have signed a memorandum of understanding to form a joint venture that will take over Sony’s home entertainment business, including TV and audio product R&D, manufacturing, operations, and after-sales services. The new entity is expected to begin operations as early as April 2027, effectively placing the future of the Bravia brand under TCL’s operational control.
Commentary: In Bravia’s handover, can TCL keep Sony’s premium promise?
22
Jan