Reuters reports that DeepSeek, a Chinese generative artificial intelligence firm previously embroiled in controversy over excessive personal data collection, has partially adopted South Korea’s regulatory recommendations. After a two-month suspension of new downloads, the company has reinstated its services, allowing South Korean users to once again access DeepSeek via app stores. Observers note that DeepSeek’s return poses competitive challenges to domestic firms as US tech giants intensify efforts to capture market share in South Korea.