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Hotai Group shifts Taiwan car market strategies from volume to value in 2026

As a key player in Taiwan’s automotive industry, Hotai Group draws significant attention with its annual outlook released early each year, which is generally seen as an indicator of local market developments. In its latest report, Hotai Motor projected that new car sales in Taiwan will reach 440,000 units in 2026, while setting a combined target sales volume of 165,000 vehicles and a 37.5% market share across the Toyota, Lexus, and Hino brands.