Taiwan’s auto market has entered a deep freeze in 2025, with industry leaders pointing to ongoing tariff uncertainties as a major source of disruption. At an investor briefing on August 27, 2025, Chih-Wei Lai, Director and Spokesman for Hotai Motor Co., Taiwan’s largest automobile distributor, said that while market conditions remain challenging, the company’s flagship brands — Toyota and Lexus — have expanded their combined market share by 6 percentage points year-over-year through July 2025.