India’s smartphone market experienced a mixed trajectory in 2025, according to Counterpoint Research. The year began on a softer note, weighed down by elevated inventory and a slow product launch calendar. Momentum picked up in the second quarter, driven by fresh device launches, aggressive promotions, and festive-season channel stocking, pushing third-quarter shipments to a record quarterly value. Shipments slowed again in the fourth quarter as brands focused on inventory correction and managed rising component costs. Overall, the market grew 1% year-on-year in volume but posted a stronger 8% year-on-year growth in value, reflecting sustained premiumization.