In 3Q22 (FY 4Q22 for Apple), Apple’s Mac saw record highs in sales. Yet, Apple has warned that the 4Q22 sales will see a clear decline compared to 4Q21, falling to the same fate as the others in the struggling PC sector. Supply chain sources pointed out that Apple couldn’t spare itself from the softened consumer market momentum. It’s estimated for the first half of 2023, each brand will be dealing with the last bit of the pain period.