Faced with challenging market conditions, system-on-chip (SoC) and private Wi-Fi (pWi-Fi) specialist Mars Semiconductor is streamlining operational expenses to maintain profitability, according to the company’s latest earnings call. Prior to 2023, Mars has consistently generated more than NT$300 million (US$9.2 million) in annual revenue since its founding, yet the past two years have marked a historical low point for the company.