Memory pricing pressure continues to intensify. Contract prices have already recorded substantial gains for two consecutive quarters in the first half of 2026. The pace of quarterly increases may now moderate as the pricing base climbs higher. Still, the memory industry remains firmly in a seller’s market. Supply constraints have spread beyond high-bandwidth memory (HBM) and premium DRAM products to virtually all memory categories. Industry sources expect pricing increases to vary by product segment, but the long-term upward trend remains intact, with overall memory prices potentially rising another 60–75% in the second half of the year.