Why do we need to track IR Performance? Tracking the effectiveness of investor relations program is very important for any listed company and its IRO. By doing so, an IRO could evaluate the return of their IR efforts, or knowing where to improve accordingly. However, what does a successful IR program look like or what kind of results should one expect? In many cases, a successful investor relations program requires teamwork, not something IRO can achieve alone (for how to build an investor relations team and work with senior executives, please refer to the previous article (How to build an effective IR team?). As investor relations evolve, IROs need to identify the best measures of success for their own industries, companies and teams.