Effective investor relations management can help you achieve different capital market goals, including attracting high-quality long-term investors, enabling a premium valuation, allowing a stable shareholding structure, and reducing funding costs. To ensure effective two-way communication with investors and achieve desired capital market goals, you should consider a lot of Dos and Don’ts when establishing external communication policies. This article discusses the practices to be avoided in order to accumulate long-term credibility in the capital market and investors’ confidence in the quality of your management team. After all, “trust” is the most basic element for investors to support your company for the long term.