The meteoric rise of generative AI has unleashed an insatiable demand for computational power, propelling the memory industry into a fierce technological crucible. While Samsung Electronics continues to catch up with competitors in high-bandwidth memory (HBM), the company is proactively advancing its storage technologies. At its Xi’an facility in China, Samsung has constructed an in-house data center, embracing immersion cooling to validate the compatibility of solid-state drive (SSD) materials with cutting-edge coolants.