On July 10, Samsung Electronics unveiled its new generation of foldable smartphones. Samsung announced the Galaxy Z Fold 6 and Flip 6 series, along with new products such as the Galaxy Watch Ultra, Galaxy Watch7, and the true wireless Bluetooth earphones Galaxy Buds3 Pro and Galaxy Buds3. Following the announcement, Samsung partnered with telecom and distribution partners to outline pre-sale and sales plans for these products on July 11.