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Tesla’s centralized ‘vehicle brain’ strategy loses traction as rivals embrace domain-zonal architectures

As the global automotive industry rapidly advances toward next-generation electronic and electrical (E/E) architectures, the combined use of domain controllers and zonal controllers is emerging as a practical and strategic approach, especially for automakers targeting market opportunities in 2028 and 2029. This direction has reportedly gained favor among mainstream global brands, including many of China’s top-tier carmakers.