Apple’s Worldwide Developers Conference (WWDC) 2025, held on June 9, marked the debut of a new design language called “Liquid Glass” and introduced updates across its software platforms, including iOS 26, macOS Tahoe, watchOS 26, Vision OS 26, and iPadOS 26. Despite these enhancements—ranging from a dynamic, translucent user interface to new productivity tools—analyst reactions have been mixed, with many questioning the company’s direction in artificial intelligence (AI).