Tim Cook says Apple price hikes are unavoidable as AI squeezes memory supply

In an exclusive interview with The Wall Street Journal, Apple CEO Tim Cook made an unusually blunt admission. The company is preparing to raise product prices because memory and storage costs have surged to a point Apple can no longer absorb. He said Apple has spent the past stretch trying to shield customers from these cost increases, but the situation has become “unsustainable.”

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Exclusive: Winbond NOR flash reportedly enters Nvidia supply chain

Winbond’s NOR flash has reportedly entered Nvidia’s supply chain for the first time, as AI server demand drives a surge in memory consumption and Nvidia’s next-generation Vera Rubin platform prepares for volume shipments in the second half of 2026. Industry sources said Winbond will align NOR flash shipments with customer rollout schedules and is expected to win a major share on the Vera Rubin platform.

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