Amid the escalating tariff war, Apple has been cast as its most prominent casualty. Yet, a closer examination of the company’s recent financial disclosures reveals a performance that belies such dire characterizations. Apple CEO Tim Cook has actively engaged with various critical issues, drawing public attention and providing clear strategies and explanations. However, investor confidence in Apple’s long-term trajectory remains tepid, largely due to the murky outlook surrounding US tariff policies.

As the New Taiwan dollar (NT$) experiences a sharp appreciation, concerns are mounting across Taiwan’s export-driven industries. With tariffs already biting, industry insiders now warn of a second blow: the potential erosion of profits due to foreign exchange pressures. Adding to the anxiety is a surge of speculative capital inflows, raising fears of “vulture” investors manipulating currency trends.

Recently, the two major Android SoC brands, MediaTek and Qualcomm, have shared their market outlooks. Both companies maintain a positive view of their non-smartphone business performance and future growth potential. Regarding financial forecasts for the next quarter, MediaTek expresses more optimism than Qualcomm, anticipating possible growth quarter over quarter.

Apple on Thursday reported quarterly earnings that beat the market expectations, buoyed by modest growth in iPhone sales. Despite ongoing concerns over trade tensions and regional slowdowns, the company’s stronger-than-expected results have sparked cautious optimism across its supply chain, particularly among component manufacturers preparing for the upcoming iPhone refresh later this year.