Baidu’s car dream crashes as Ji Yue Auto spirals, exposing the pitfalls of automaking
Ji Yue Auto’s sudden collapse has jolted the industry, marking a sharp and unceremonious shift in Baidu’s automotive ambitions. Once the tech giant’s symbol of its car-making aspirations, Ji Yue’s overnight downfall signals Baidu’s potential retreat from the automaking arena. The move highlights the mounting difficulties of sustaining vehicle production in a sector notorious for high risk and heavy investment.